Every clicked on a website link that you really want to look at, perhaps they have products you’re interested in, or services you want to find out more about?
And then you wait for the page to come up within a couple of second – and it doesn’t. So you wait a little longer, but you’re already frustrated! When it starts to slowly, slowly load the images (but still no text), you get sick of it and lose interest.
And that business has lost a prospective sale.